Research Methodology Decision Tree

Find the right research approach for your DBA applied research project

Welcome to the Research Methodology Decision Tree

What This Tool Does

This interactive decision tree helps DBA (Doctor of Business Administration) students and applied researchers select the most appropriate research methodology for their projects. By answering a series of guided questions about your research goals, constraints, and context, you'll receive:

  • Your Decision Path: A summary of your choices to help you understand how you arrived at the recommendation
  • Recommended Methodology: The research approach that best aligns with your answers, including description, advantages, and considerations
  • Business Research Examples: Real-world examples to illustrate how the methodology applies to business contexts
  • Complementary Alternatives: Other methodologies worth considering based on your responses
  • Next Steps: Concrete actions to begin planning and executing your research
  • A recommended primary research methodology tailored to your specific situation
  • Detailed explanations of why this methodology fits your needs
  • Complementary alternative approaches you might consider
  • Practical next steps to get started with your chosen methodology
  • Feasibility considerations and potential challenges to address

About This Tool

This decision tree is based on a listing of research methodology frameworks suitable for DBA applied research projects.

We encourage you to review the source material before starting:

View the Research Methods Guide (PDF)

Reviewing this guide will provide you with deeper context about the various methodologies, helping you make more informed decisions as you progress through the tool.

This tool was created by Dr. Altinoz. For suggestions, email caltinoz@purdueglobal.edu

What is your primary research purpose?

Choose the core outcome your applied research must deliver for the organization.

Can you manipulate the key variable and (ideally) randomize?

Be realistic about the control you have over treatments, assignments, or processes.

Will you observe change over time?

Select the time horizon that best matches your data collection or archival records.

What is your primary data source?

Match the method to the data you can realistically obtain.

Is your priority depth in context or generalizable estimates?

This trade-off guides whether you need immersive understanding, broad evidence, or both.

What kind of improvement work are you driving?

Clarify whether you are building something new, co-creating change, or evaluating an existing process.

How mature is the theory base in this area?

Determine whether you are extending established theory or need to build new insights.

What feasibility guardrails apply?

Balance ambition with realities like ethics, access, sample size, and timeline.

Your Decision Path

Recommended Methodology

Business Research Examples:

Complementary Alternatives