What is your primary research purpose?
Choose the core outcome your applied research must deliver for the organization.
Can you manipulate the key variable and (ideally) randomize?
Be realistic about the control you have over treatments, assignments, or processes.
Will you observe change over time?
Select the time horizon that best matches your data collection or archival records.
What is your primary data source?
Match the method to the data you can realistically obtain.
Is your priority depth in context or generalizable estimates?
This trade-off guides whether you need immersive understanding, broad evidence, or both.
What kind of improvement work are you driving?
Clarify whether you are building something new, co-creating change, or evaluating an existing process.
How mature is the theory base in this area?
Determine whether you are extending established theory or need to build new insights.
What feasibility guardrails apply?
Balance ambition with realities like ethics, access, sample size, and timeline.
Recommended Methodology
Business Research Examples:
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